Professional Design Thinker
Performance-focused, detail-oriented, and innovative professional, offering wide-ranging experience in product design and overseeing branding and advertisement design.

Resumé

EVITE Los Angeles, CA (2015 – 2019)
Art Director

  • Head of Design Department – Efficiently hire, supervise and give art directions to a team of Associate Art Director, Animators, Illustrators, Graphic Designers, Production Artist, and QA Specialists
  • Capitalize on industry expertise in developing new branding and updating over 3,000 invitation templates, giving the gallery an entirely new look
  • Creation of concepts and design briefs as well as copy writing for taglines and creative event titles for online invitations and marketing assets
  • Initiate a scalable design process toward data-driven and customer obsessed design decisions utilizing Google Analytics, Voice of Customer (VOC) reports, Field Studies, User Testing and Research
  • Drive and facilitate cross-team brainstorm sessions in order to create customer journey maps
  • Produce trend reports monthly and send out a company-wide email with design trends and updates
  • Designed prototypes for a new product, and worked with Product Managers and Tech to successfully launch interactive functionality on design templates
  • Launched premium animation by utilizing json files to increase quality in animating invitation templates
  • Created a Design Confluence Hub, which includes data resources, design processes and walkthroughs.
  • Created our own Design Dashboard in Data Studio to easily track template performance
  • Designed strategies for new processes and created strategic and organizational plans in order to align Design Team priorities with Company Priorities.

EVITE Los Angeles, CA (2015)
Senior Graphic Designer

  • Applied skills in creating concepts and briefs for invitation designs as well as marketing assets
  • Provided supervision to five design contractors
  • Worked collaboratively with communication specialist in sending internal newsletter with fun facts and happenings in the organization; developed ideas for each month’s team highlight and all graphic works
  • Functioned as member of the Marketing Team, worked with social influencer manager to create online magazine
  • Applied skills in producing infographic for Marketing Team

YMCA Los Angeles, CA (2015)
Freelance Designer

  • Created Print Ads and Invitations for YMCA events
  • Assisted in Branding Materials

SENSE Los Angeles, CA (2015)
Freelance Designer

  • Created CM storyboards for American ExpressReceiptMatch™ and created illustration assets for the video team

CENTRAL CREATIVE Chino, CA (July 2015 – October 2015)
Freelance Designer

  • Helped in producing the 40-page Magalog (Magazine and Catalogue)
  • Spearheaded efforts in the branding and advertisement design
  • Illustrated a Children’s Book: “This is Gray Cat”

FUHU INC (nabi®) Los Angeles, CA (August 2012 – July 2015)
UI Designer / Production Artist

  • Assumed full accountability for the design and development of assets and guidelines for the company’s top revenue generating product called Wings™ which involved devising over 30,000 icon assets
  • Fulfilled a wide array of tasks, such as designing marketing collaterals including sale sheets, web banners, and product guidelines; developing project flow spreadsheets from production to hand-off process; and illustrating icons for assets and multiple UIs for the nabi® tablet application, working collaboratively with other teams.
  • Produced layouts for a children’s educational workbook while illustrating assets and map UI for a fitness app for nabi®
  • Received the American In-house Design for assets illustrations of Wings Adaptive Learning System

SAESHE ADVERTISING Los Angeles, CA (March 2006 – May 2012)
Graphic Designer

  • Administered the design and maintenance of websites for Malaysia Tourism Board, Singapore Tourism and airline clients including Thai Airways USA
  • Created and managed a start-up cosmetic website
  • Developed tactical and branding print advertisements as well as outdoor advertising including bus shelters and billboards for Thai Airway USAin Los Angeles and New York
  • Created TV storyboards for government campaigns and California Emerging Technology Fund
  • Planned and executed multiple branding concepts for clients such as Macy’s, Hustler Casinoand Malaysia Tourism Board
  • Served as the lead in character development for Cache Creek Casinos“Joe the Lucky Fish
  • Demonstrated expertise and outstanding work performance, thus receiving the following awards
  • Prism Award, for the logo of California Emerging Technology Fund in 2009;
  • Adrian Award, Hospitality Sales and Marketing Association International(HSMAI)in 2010;
  • Davey Award for Thai Airways website in 2011; and
  • Bronze HSMAI Adrian Award for Thai Airways direct mailer price in 2009

EARLIER POSITIONS HELD

TSF/MENTAL INC Los Angeles, CA (December 2004- December 2005)
Junior Graphic Designer

URBAN OUTLAWZ Rochester, NY (December 2003- June 2004)
Design Intern


ADDITIONAL EXPERIENCE

KOUGAKUSHA Tokyo, Japan (November 2013 – February 2013)
English Teacher

• Taught children ages 3-12 Conversational English.
• Made lesson plans for every class.
• Designed and created English learning games and lesson printouts.


EDUCATION

SYRACUSE UNIVERSITY – School of Visual Performing Arts – Syracuse, NY (Fall 1999 – Fall 2003)
Bachelor of Science
Major: Fashion Design
Key Courses: Fashion Illustrations, Merchandising, Retailing, and Graphic Design

SANTA MONICA COLLEGE Los Angeles, CA (Janurary 2005 – May 2007)
Degree: Business Associates Degree in Marketing and Advertising.
Key Courses: Business Communications, Advertisement, Public Relations, and Graphic Design


VOLUNTEER WORK

PROJECT BY PROJECT INC Los Angeles, CA (March 2011 – August 2012)
Director of Marketing | Manager of Design

• Created visual images and collateral for local campaign and initiatives. Report to the Team Director
• Designed logos and images to brand PbP and its activities
• Designed marketing material such as invitations, e-blasts, brochures, program books, and event decorations
• Negotiated with third party vendors for best prices for outputting materials and layout of collateral